Nike at 50: A Genealogy of Progress

|Co. videographer with Anna Kwong

👟💪🏻WE ARE NEVER DONE

‘@nike at 50: A Genealogy of Progress’ is a showcase of the sportswear giant’s revolutionary designs and remarkable milestones heralded by the iconic 1972 Moon Shoe — exemplary of Nike’s “Never Done” spirit.

Currently on display as an icon of the Nike name with its groundbreaking waffle sole that continues to be a driving source of inspiration for running technology, the auction record-breaking 1972 Moon Shoe presented from K11’s collection is a forerunner of footwear innovation dubbed “The Holy Grail of Sneakers”.

Connecting Nike’s lineage are four zones that highlight different areas of progress: ‘Nike 50 Moments’ celebrates the past, present, and future through an audiovisual experience; the ‘Moon Path’ features marathon heritage artefacts, including the 1972 Moon Shoe; ‘Allure of Air’ pays tribute to Nike Air’s cushioning technologies, one of the brand’s most sustainable innovations; the ‘Move to Zero Lounge’ rethinks design for sustainability and athletic performance, featuring six local creative visionaries who have repurposed Nike manufacturing waste in artistic ways — including @222thebackyard, @brainrental, @domz, @patpatkate, @theflyinghawk_studio and @waikeunglam.

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External
https://www.instagram.com/p/Cd58ri_LfKQ/